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In advertising, rating refers to multiple choice the geographic region to which an advertising campaign will be directed. the gross number of individuals exposed to an advertisement. the percentage of households in a market tuned to a particular tv or radio program. the commonly used reference number that equates the customer likeability rating for an advertisement multiplied by its frequency. the average number of times a person in the target audience is exposed to the advertising message.

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In advertising, rating refers to the percentage of households in a market tuned to a particular tv or radio program. A rating ratio will let the company know when their advertisements are being played and how many viewers they have during those times. If they see they aren't reaching much of their target market doing it at set amount of times, they may alter those to reflect the best possible reach.