Why is sustainable competitive advantage a critical strategy-making consideration?

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27-12-2017
Business

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Why is sustainable competitive advantage a critical strategy-making consideration?

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midnitemoon80p03mds midnitemoon80p03mds · Answer 1 · 2017-12-27T08:31:13+01:00

midnitemoon80p03mds midnitemoon80p03mds

27-12-2017

A long-term competitive advantage that is not easily to duplicate or surpassable by the competitors.

it allows the firm to earn excess returns for its shareholders.

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