Population growth contributes to environmental degradation, as the population increases so the demand for more resources and space, the expansion of land usage for agricultural purposes, housing and fresh water use rises. Agricultural expansion, driven by overconsumption by the population impacts the strain on the water supply and land, large supermarkets, and industries, who then leverage gross consumption to drive down prices in produce are driving customers to consume even more through large marketing campaigns, which is having a great impact on the environment.