Answer:
The quote is in reference to the television.
Explanation:
The first presidential debate to be televised ushered in a new era in the US election campaign. Those who watched the debate on television thought Kennedy won, those who listened on the radio gave Nixon the victory. Kennedy would eventually win the elections. However, Nixon gave a speech in which he confirmed the importance of television in political campaigns from that day forward. In his speech, Nixon referred to television when he said "is no gimmick, and no one will ever be elected to major office again without presenting themselves well on it."
