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The last to adopt a new good or service are the laggards. They resist change and might stick with conventional goods and services until they are no longer offered.
Who are the late adopters of new products?
Consumers who are laggards in marketing are those who resist change and may hold off on utilizing a new product until all existing alternatives have been eliminated. This segment, which accounts for 16% of all consumers, is primarily focused on affordability and dependability.
What are the diffusion theory's five levels of adopters?
Innovators, early adopters, the early majority, the late majority, and laggards are the different types of adopters. Diffusion takes several forms and is greatly influenced by the types of adopters and the innovation-decision process.
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