The company engaging in research of best ways to enter into the market is a form of Secondary research.
Secondary research is a form of research where the research work by the researcher is solely dependent on the data and information that are available regarding the research. The researcher analyses the data and makes conclusions about the research. The source of the data or information is the previously done research by some other people in the same field. It is a very important type of research and is reliable too as the data available can make the process more easier. The company wants to enter a market in order to become successful, so the best ways they can look out for is the techniques of other successful companies from the available data through secondary research.
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