Respuesta :
Desire is when the firm has piques the interest of its target market, the goal of subsequent IMC messages should move the consumers from "i like it" to "i want it"
The particular demographic you want to reach with your marketing message is known as a target market. They are the people who are most likely to purchase your goods or services, and they share some traits like behaviors and demographics.
It's important to make a clear distinction between target markets and target audiences because they connect to different people and can easily be mistaken with one another.
To learn more about target market refer here:
https://brainly.com/question/13895904
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