A marketing channel relies on logistics to make products available to consumers and industrial users. Logistics involves those activities that focus on getting the right amount of the right products to the right place at the right time at the lowest possible cost. The performance of these activities is logistics management—the practice of organizing the cost-effective flow of raw materials, in-process inventory, finished products, and related information from point of origin to point of consumption to satisfy customer requirements. A supply chain is a sequence of firms that perform activities required to create and deliver a product or service to ultimate consumers or industrial users. It differs from a marketing channel in terms of membership. A supply chain includes suppliers that provide raw material inputs to a manufacturer as well as the wholesalers and retailers that deliver products. The management process is also different. Supply chain management is the integration and organization of information and logistics activities across firms in a supply chain for the purpose of creating and delivering products and services that provide value to consumers.