In a managed news coverage the campaign manager creates newsworthy events that demonstrate the candidate's strong points so that the new media can capture this image of the candidate
The term "new media" refers to a set of communication tools that facilitate the creation, exchange, and trading of political content on networks and online spaces that value cooperation and engagement. Over the past three decades, they have advanced swiftly and are continuously developing in novel, possibly surprising ways. New media have a significant impact on political activity and democratic administration. They have significantly altered the relationship between political figures and governmental organisations. They have affected the role of journalists as well as the structure of the political media. They have altered political participation and the way elections are held.
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