a consumer moves through five stages before adopting a product. during the interest stage, consumers do which of the following?

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30-11-2022
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a consumer moves through five stages before adopting a product. during the interest stage, consumers do which of the following?

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kjuli1766 kjuli1766 · Answer 1 · 2022-12-03T15:23:39+01:00

The five stages are product awareness, product interest, product evaluation, product testing, and product acceptance. Customer adoption refers to the process by which a company launches new products and acquires new and repeat customers.

This is the end-to-end process from product awareness to product integration into the customer's life. Product adoption is not always a linear process. Users can transition between stages.

There are also five adopter profiles: Innovator, Early Adopter, Early Majority, Late Majority, and Laggard. Every consumer goes through this process, from the propensity to purchase a product to becoming a loyal customer.

Learn more about Customer adoption here:

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