Nathan gauged the level of exposure to his marketing campaign using the percentage of the target population exposed at least once to his advertisement, representing it's to reach.
Return on advert spend (ROAS) is a advertising metric that measures the quantity of sales earned for each greenback spent on marketing and marketing. Similar to go back on investment (ROI), ROAS measures the ROI of cash invested into virtual marketing and marketing. Type of marketing and marketing campaign that it intends to run. Selection of goal audience.
Type of marketing and marketing media. Company's goal of marketing and marketing. Frequency is the common wide variety of instances the commercial could be offered to the Reached Population. One manner to calculate frequency is to divide the wide variety of Impressions with the aid of using the Reach. Another manner is to divide GRPs with the aid of using Reach Percentage.
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