Where is the product normally purchased by customers in the overseas market segments?, Kristof queried at the discussion. He talks about how important distribution strategy is to the marketing mix.
The final consumer purchases a commodity or service through a distribution channel, which is a network of firms or middlemen. Wholesalers, merchants, distributors, and the Internet are a few examples of distribution channels. To sell directly to customers, manufacturers use a direct distribution channel.
In essence, the distribution process or channel would not be possible without the marketing channel. The entire chain of businesses involved in creating and transporting products up until the final consumer is included in the distribution channel. The marketing channel refers to the marketing strategy each business uses within this strategy.
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