Comfort is most important preference to the school children market segment.
Market segmentation is the practice of breaking a large consumer or corporate market, often made up of current and potential customers, into smaller consumer groups based on some sort of shared attribute. Market segments are groups of people who are combined for marketing purposes.
Market segments, which are a subset of the overall market, frequently group people based on one or more shared criteria. The most essential factor is identifying the market in light of their needs and desires. For this, analyze their usage trends, preferences, way of life, and demographics. Also take note of your market's growth potential, your competitors, and any potential risks they may provide to your business.
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The correct question is:
Which of the following PREFERENCES is most important to the SCHOOL CHILDREN market segment?
A. Comfort
B. Capacity
C. Durability