If the item price is x dollars with 30% off, this item cost
[tex]\begin{gathered} x-(0.3\cdot x)=x(1-0.3)=x\cdot0.7 \\ \end{gathered}[/tex]where 0.3 correspond to 30%.
For instance, lets suppose that the item cost $50, then we have
[tex]50\cdot0.7=35[/tex]that is, the item will cost $35.