sanford corporation continues to sell its liquid paper correction fluid for those who still use typewriters, but it does not promote the product because most people today use word processors instead. what strategy does this represent?

Respuesta :

The strategy that Sanford corporation is using to sell its liquid paper correction fluid is known as Harvesting.

Harvesting strategy may be defined as a strategy used by firms doing business which involves reduction in the investments on a particular product so that the firms can derive maximum profits. In other words, firms can harvest maximum profits. This strategy is usually adopted when the firms understand that their product's life cycle has come to an end and in order to sell the maximum products and reap maximum profits this strategy is helpful. For, example in the question Sanford corporation continues selling their liquid paper correction fluid even after knowing that its use is very limited that is its life cycle has come to an end. So, they are selling as many of those fluids in order to earn maximum profits from these fluids.

Learn more about Harvesting strategy at:

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