Internal data from a business, such as sales and marketing records, customer account information, and data on product consumption and purchase, are common examples of secondary data sources.
What is the name of the research if it gathers data that can be quickly tallied, statistically analyzed, and tabulated?
Comparatively, quantitative research gathers data that is simple to count, tabulate, and do statistical analysis on. Quantitative research is required when companies need to comprehend (or quantify) the precise proportion of people who act or hold a particular belief.
Which marketing strategy links gathered and analyzed marketing data of customer insights in a systematic manner?
Marketing Analysis. Using customer insights obtained from the gathering and analysis of marketing data, marketing research is a systematic procedure for discovering marketing opportunities and solving marketing challenges.
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