We can actually deduce here that firms should emphasize the importance of consistently good customer service to its employees so that good customer service becomes part of the organizational culture.
Organizational culture is actually known as the practices, principles, values and standards that are set-up within a company or organization which helps to guide and direct the action of all workers in that organization.
Good organizational culture has a lot of benefits as it helps to preserve the lifespan of the organization. Also, it helps to maintain the organization's trustworthiness among clients and customers.
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