The company attribute that increases in value as stakeholders view that company in a positive light is company name or logo.
Goodwill by a firm is known to be one that needs to be earned or made in a given time period.
Note that it is one that is seen as the tool for success and profitability. A company's name, as well as their corporate logo, and their trademark will help to increase in value as stakeholders view of the company.
Therefore, The company attribute that increases in value as stakeholders view that company in a positive light is company name or logo.
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