We can actually deduce here that:
Connotation is actually known to be a way of indicating the implication of a word. It shows the emotional side of a word. It it is positive or negative.
But denotation is seen as the primary meaning of a word. It is usually in contrast to the ideas that can be suggested in a word. In other words, it refers to the literal meaning of words.
Thus, we see that positive connotation refers to the word that brings about a positive feeling while negative connotation brings about negative feeling or feedback.
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