Respuesta :
Many retailers claim that location is the most significant factor in retailing success.
The marketing process would be lacking without retailing, which is a step in the value chain. The location of a retail firm is crucial since it needs to interact directly with a big number of customers dispersed around the region.
The retail business moves quickly. By extending retail operations into new markets, it keeps growing. Markets are dynamic and full of danger and risk. Retail marketing requires a range of judgments since the scenarios are complex.
The characteristics of retailers are listed below.
- Attention to marketing
- Retailing through several channels
- Novel ways of conceiving and organizing
- Suitable environment
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