Respuesta :
"Integrated marketing communications" is the promotional strategy that involves coordinating the various promotional.
What is Integrated marketing communications?
The practise of combining company's marketing elements, including such public relations, social networks, audience analytics, business growth concepts, and advertising, into a brand image that is constant across various media channels is known as integrated marketing communication (IMC).
Some key features of integrated marketing communication are-
- It enables both public and private organisations and corporations to provide an enjoyable and smooth customer experience for a good or service, as well as to enhance an organization's reputation and connections with stakeholders.
- People with experience in marketing communications may look for work throughout the marketing communications sectors, in professions including journalism, market consulting and research public relations, non-profit & government, entertainment, and radio, and other related businesses.
- A multidisciplinary subject called integrated marketing communication includes the use of both traditional and new media.
- Integrated marketing communications, as its name implies, is a holistic marketing strategy that takes into account marketing strategy within the broader framework of an organization's goals and demands for company development and upkeep.
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