Customerization uses what two features to expand the exchange environment beyond a transaction to make the shopping and buying an enjoyable, personal experience?

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28-07-2022
Business

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Customerization uses what two features to expand the exchange environment beyond a transaction to make the shopping and buying an enjoyable, personal experience?

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Tundexi Tundexi · Answer 1 · 2022-08-03T18:31:08+02:00

The two features that are used in Customerization to expand the exchange environment beyond a transaction to make the shopping and buying an enjoyable experience are:

personalization systems
choiceboards

What is a Customerization?

This refers to the process of customization the products or services offered to public through the personal interaction between a company and its customers.

Usually, a typical firm is customerized when they are able to establish a dialogue with individual customers and respond by customizing its products, services, and messages on a one-to-one basis.

Hence, the features of personalization systems and choiceboards are used in Customerization to expand the exchange environment beyond a transaction to make the shopping and buying an enjoyable experience