Mass marketing means that products and promotions are developed in order to please large groups of people.
Marketing is the process of researching, creating and offering value to meet the needs of a target market for goods and services.
Marketing, which may involve target audience selection, is the set of activities, institutions and processes for creating, communicating, delivering and exchanging offers of value to customers, clients, partners and society at large .
In short, actions taken to draw attention to a company's offerings. This may be physical goods for sale or services provided. Common examples of workplace marketing include TV commercials, roadside billboards, and magazine ads.
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