Acquisitions to increase the market power require that the firm have a related diversification strategy. A related diversification is one where the two enterprises involved have important characteristics that have the potential to lead to economies of scale or synergies based on the sharing of resources or talents.
In a related diversification, the joined company should be able to increase ROI due to the commonalities that result in greater revenues, decreased costs, or reduced investment. Whether there is a genuine and significant area of commonality that will increase the overall market power is a crucial consideration in any decision regarding diversification.
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