Sports marketing career opportunities can be divided into two general categories which are the marketing of sport and marketing with sports.
Over the past few decades, the concept of sports marketing has emerged as a distinct area of marketing, although there is no agreed definition of it. Sports marketing is described as "using sports to advertise products" by academics Kaser and Oelkers.
Sports marketing is a component of sports promotion that spans a number of different sports-related industries, including broadcasting, advertising, social media, digital platforms, ticket sales, and community relations.
Four sports marketing sectors are distinguished by classifying products and services as either sports items or nonsports products and by distinguishing between conventional methods and sponsorship-based strategies. They are the strategic domains centered on themes, products, alignments, and sports.
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