The concept of product life cycle (plc) help marketing managers to know when to roll out a product for sale and when to develop or produce more products.
Product life cycle talks about the life span of a product.
It include how long a product can last before spoilage or before it becomes obsolete.
It helps managers to plan rebranding of a product and new production.
Therefore, The concept of product life cycle (plc) help marketing managers to know when to roll out a product for sale and when to develop or produce more and new products.
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