In modifying the market, Johnson and Johnson increased the consumption of the current product.
Market mofification can be defined as the way in the a manufaturer target the market so as to attract potentials customers.
Most producer tend to make use of market modication as a marketing strategy so as to have more advantage over other competitors by reaching their competitors customers and to as well increase sales.
Therefore in modifying the market, Johnson and Johnson increased the consumption of the current product.
Learn more about market modification here:https://brainly.com/question/27093440
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