Respuesta :
Seller's lab can use either the cost leadership, cost focus, differentiation leadership, or differentiation focus strategy depending on the situation of the company.
A competitive strategy is a defined plan that allows a company to:
- Increase its profits.
- Have an advantage over competitors.
- Adress customers' needs.
In marketing, four main strategies can be used depending on the situation and objectives of each company
- Cost leadership strategy: The purpose of this strategy is to have lower costs than similar companies, which increases profit.
- Cost focus: This strategy aims at reducing costs to increase profit.
- Differentiation leadership: This strategy aims at making the company's products unique in comparison to similar companies.
- Differentiation focus: This strategy focuses on adding special characteristics to products, which can influence customers' loyalty.
Note: This question is incomplete because there is no information about Seller's lab. Due to this, I answered it based on general knowledge.
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