EverQuest II case is an example of a transactional ad.
What is transactional ad?
A transactional advertisement is a method of completing a financial transaction through an advertisement, without the need for the user / buyer to travel to the store.
Why does the example classify as transactional ad?
The EverQuest II case is an example of transactional ad because they implemented a command for players to complete a transaction (the purchase of a pizza) through an in-game command without having to go to the pizza shop.
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