Answer:
What is market segmentation
Explanation:
One of the fine examples of frugal innovation is the the world’s cheapest car Tata Nano, for which Tata has most likely done market segmentation.
At its core, market segmentation is the practice of dividing your target market into approachable groups. Market segmentation creates subsets of a market based on demographics, needs, priorities, common interests, and other psychographic or behavioral criteria used to better understand the target audience.
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