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One key feature of the value of a strong brand is that it can protect the firm from competition.

A company has a strong brand when it has qualities that distinguishes it from its competitors. An example of a company that has a strong brand is Apple.

Benefits of a strong brand

  1. It protects the firm from competition.
  2. Consumers are loyal to the brand.
  3. It allows a firm to earn higher rates of profits when compared with other competitors.

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