Change occurs in the traditional values.
When modernization comes in conflict with traditional values, change occurs in the traditional values due to introduction of modern methods that takes the place of traditional values. Culture impacts modernization in three ways i.e. positive effect such as science & technology knowledge, also has negative effect such as feudalism and neutral effects such as languages and arts etc. Yes, understanding conflicts between traditional culture and modern challenges are very important in today's world because understanding conflicts prevents the intense conflict that disturbs the society.
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