Indeed, the technical and socio-cultural dimensions of project management are two sides of the same coin. This is so because the project management is in charge of administering and managing the human and material resources of a specific project.
Thus, it must organize not only the resources but also the members of the company who are in charge of exploiting those resources and maximizing results.
Therefore, just as a technical face is required to organize resources, a socio-cultural and human approach is required that allows a better functioning of the human resources of the company.
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