Answer:
customer services.
Explanation:
CRM is an acronym for customer relationship management and it typically involves the process of combining strategies, techniques, practices and technology so as to effectively and efficiently manage their customer data in order to improve and enhance customer satisfaction. Thus, this employees are saddled with the responsibility of ensuring the customer are satisfied and happy with their service at all times.
This ultimately implies that, customer relationship is focused on developing an ongoing connection between a business firm (organization) and all of its customers, as well as potential customers.
Hence, businesses generally rely on information to manage customer services that cuts across and supports the entire organization.
In conclusion, the degree of satisfaction received by customers throughout their lifecycle is largely dependent on customer relationship management and as a significant level of impact on a business such as in sales revenue and profits.
