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What pricing strategy begins with an assessment of customer needs and perceptions and then a target price is set based on customer perceptions of worth?

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pikachu92

Answer:

value-based strategy

Explanation:

Value-based prices are the strategy that helps determine the price based on the consumer's view of the product. It is more customer-based pricing, as it is its main point.

The formal view of value-based strategy is the value of the product based on the consumer's opinion and the products' worth.

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