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AUDIENCE ENGAGEMENT DELIVERY PRESENTATIONS TIPS
The Secret to Writing a Call to Action in A Persuasive Speech
BY NANCY DUARTE | 5 MIN READ
how to write a call to action that resonatesA well constructed and delivered presentation changes minds and ignites action.
Yet, there’s a key part of a presentation that doesn’t get mentioned enough—the call to action or CTA—and, a clear CTA creates a critical turning point in your presentation (or any other form of persuasive communications too).
The call to action which comes right before the end of a persuasive speech is where you clearly tell the audience a role they can play after they leave your talk. The CTA gives audience members concrete tasks to tackle, and these tasks are ones that must be completed in order to bring your ideas to fruition. And, it’s a key part of what makes your speech persuasive.
An audience might be thoroughly gripped by your narrative and convinced to believe what you do–but if they leave not knowing what they are supposed to do with your ideas, your presentation will have been–essentially–fruitless.
Because CTAs are such an important part of a presentation, it’s essential to make sure that the one you deliver lands with the people hearing it. The way to ensure that you write a call to action that persuades is to keep in mind that one size does NOT fit all—and you’ve got to tailor your CTAs.
People respond to different types of calls to action based on their temperaments, daily activities, goals, and more. So, it’s important to get to know who is in your audience before you decide how you’re going to deliver their post-talk “to-dos.” Once you do, you can ensure your call actually gets a response.
