Answer:
Cost of customer acquisition
Explanation:
Cost of customer acquisition is a term often used in business to describe the cost spent by a producer or supplier to acquire or win a customer to buy his or her goods and or services. For example, the cost of advertisements. It is measured over a customer lifetime value.
Hence, To calculate the Cost of Customer Acquisition for a PPC campaign, you divide the total budget of the campaign by the number of customers who purchased something from your site.
