JoAnn Fabrics Inc. has created a new combination of colors and fabric types. The firm wants to know how consumers will perceive the new product. The firm is concerned with the product ________.
A) idea
B) displacement
C) image
D) activation
E) placement

In this case, the company is concerned with the image of the product, for having created a product with different characteristics and wants to know what consumers will perceive about the new product.

The image of a product can directly affect the acceptance that will make the consumer have the desire to buy the product, because the image is the physical representation of a consumer's wishes and needs when purchasing a good, so it is necessary that companies align the strategy of product development and its functionalities to an image that corresponds to the product's identity and generates the expected value to the consumer.

JoAnn Fabrics Inc. has created a new combination of colors and fabric types. The firm wants to know how consumers will perceive the new product. The firm is concerned with the product ________. A) idea B) displacement C) image D) activation E) placement

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JoAnn Fabrics Inc. has created a new combination of colors and fabric types. The firm wants to know how consumers will perceive the new product. The firm is concerned with the product ________.
A) idea
B) displacement
C) image
D) activation
E) placement