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If a customer is reluctant to try a new product because she's afraid it might make her ill, the company offering it is most likely facing ________ barrier.

Respuesta :

Parrain

Answer: Risk barrier

Explanation:

With every new product or innovation, there is a risk that things will not work well. This risk is divided into 4 types;

  • Physical risk where the product might be harmful physically
  • Economic risk depending on the cost of the product
  • Performance risk
  • Social Risk where a person wonders how the public will perceive them for using the product.

The customer is facing a Physical risk barrier when she encountered the new product. As it has not been tried and tested by others, using it as a pioneer means that she will not know what she is getting into and so she worries that there is a chance it will harm her physically and make her ill.

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