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Members of the buying center at Kid's World, a store for children's clothing, are drawing up a list of desired supplier attributes and their relative importance. Next, they intend to compare several suppliers' proposals to these attributes. In which step of the business buying process is the buying center at Kid's World involved in ________.
A) general needs descriptionB) proposal solicitationC) supplier selectionD) order-routine specificationE) performance review

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jepessoa

Answer:

C) supplier selection

Explanation:

The five stages of the business buying decision process are:

  1. Awareness and recognition: someone at the company identifies the need for a purchase.
  2. Specification and research: a detailed specification about what product is needed, quantity and technical requirements is elaborated. Using this information you start to search for potential vendors or suppliers that can offer the product.
  3. Request for proposals: vendors are contacted and you request them to send you their proposals regarding the products that you are looking for.
  4. Evaluation of proposals: the buying team must evaluate the proposals received form the potential vendors and select the most appropriate one.
  5. Order and review process: Price ans selling terms are negotiated, he order is placed and finally the products received are controlled to check that they meet the specifications.

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