Under Armour developed dynamic advertising, sponsorships of sports leagues, a creative Web site and celebrity spokespeople to promote their sports and clothing products. Under Armour is engaged in:A. integrated marketing communications

B. a centralized market strategy

C. a concentrated market strategy

D. an undifferentiated market strategy

E. lifestyle segmentation based on sports

Integrated marketing communications involved passing clear messages about a particular product to potential customers through different communication channels. It is used to create an awareness of the product to the customers.

Intergrated marketing communication involves delivering a consistent message about a product to potential customers through multiple platforms.

Integrated marketing communications helps a business to increase sales at a reduced cost.

aliasger2709 aliasger2709 · Answer 2 · 2022-01-01T12:04:01+01:00

The process of branding and drawing the attention of consumers and buyers through various platforms is called advertising. They are done to make the public notice the services and products made by the company.

Under Armour is engrossed in:

Option A. Integrated marketing communications (IMC)

The strategy can be explained as:

Under Armour is a famous sports equipment company in America and manufactures sportswear, casual clothing and footwear.

IMC is a strategy that employs the marketing team to the interconnected system. It includes promotion on social media, digitals, PR and mails etc.

The brand positioning and value of products are maintained by integrated marketing communications.

Therefore, Under Armour is engaged in IMC.

To learn more about integrated marketing communications follow the link:

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