Amber has developed a line of organic lotions and handmade soaps with unique, herb-based scents and a touch of bee balm. She plans to sell these products to the wealthy residents of a nearby resort town.
Which level of distribution intensity is probably best for this product?

A. intensive
B. exclusive
C. selective
D. collective
E. variable

Respuesta :

Answer:

B. Exclusive

Explanation:

When we refer to exclusive distribution intensity, we are referring to the situation whereby the marketer or producer of a product sells the product through one or few outlets. It's the situation where a producer produces exclusively for one distribution or specific target market. In this case, Amber plans to exclusively sell her products to rich people in the nearby resort.