GoPro employees are encouraged to participate in the "Live It, Eat It, Love It" program in which they pursue their passions outside of the office and record their experiences on GoPro products prior to commercial launch. The employee experiences provide GoPro with valuable feedback in the ________ stage of the new-product development process.

Idea generation
Idea screening
Concept development and testing
Market strategy development
Business analysis
Product development
Market testing: during this stage, new products are introduced to real life situations on a very small scale. If the product can succeed in this test, then it is ready to be launched into the general market. On the other, if the product fails, problems can be solved and the situation is generally under control, not the same as launching a new untested product everywhere. In this case, GoPro employees serve as testers of their own products.
Commercialization