David is a small business owner who thinks it is more important to spend money on marketing his current product line than to invest in research to develop new products. Which psychological bias is David displaying?

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31-01-2020
Social Studies

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David is a small business owner who thinks it is more important to spend money on marketing his current product line than to invest in research to develop new products. Which psychological bias is David displaying?

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mandhlelaz mandhlelaz · Answer 1 · 2020-02-01T15:44:23+01:00

Answer:Discounting the future

Explanation: discounting the future refers to how a person tends to consider present rewards as more valuable than future rewards , simply because some people believe it better to reap and enjoy your rewards in the present time than to wait for the future. Other people may feel that they already know the present than the future in which they may not know the outcome.