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Siesta Inc., a mattress store, recently launched a new range of mattresses. According to the management of the company, these mattresses are made with advanced technology and guarantee a good sleep. However, the sales are not very promising. An in-store survey shows that consumers find the mattresses expensive and are reluctant to invest too much in a product that is new in the market. To boost the sales, the marketing team decides______________.

Respuesta :

sandlee09

Answer:

reduce the price by ten percent and offer a three-month return policy

Explanation:

Based on the information provided within the question it can be said that the best way to boost the sales in this scenario would be to reduce the price by ten percent and offer a three-month return policy. This marketing tactic is used by many stores when a certain product is not doing so well, and it works well since it gives customers the peace of mind of being able to return the product if they are not satisfied by it, as well as not having to pay full price for the item.

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