Pitkin Enterprises produces animal figurines for children and young adults. For children, it makes hard-to-break figurines that are promoted and distributed in the same manner as the delicate, porcelain ones made for young adults. Pitkin engages in multi-segment targeting.

a. True.
b. False.

Multi-segment targeting or market segmentation is the classification a company makes to differentiate its existing or potential customers by features such as age, gender, income or occupation. This is done to provide customers a more tailored product according to their characteristics and demands.

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Pitkin Enterprises produces animal figurines for children and young adults. For children, it makes hard-to-break figurines that are promoted and distributed in the same manner as the delicate, porcelain ones made for young adults. Pitkin engages in multi-segment targeting. a. True. b. False.

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Pitkin Enterprises produces animal figurines for children and young adults. For children, it makes hard-to-break figurines that are promoted and distributed in the same manner as the delicate, porcelain ones made for young adults. Pitkin engages in multi-segment targeting.

a. True.
b. False.