Answer:
and proportional costs benefit (true)
Explanation:
Human beings tend to be rational beings, and as such we behave when we go shopping. If a company raises the price of a product, the company will sell fewer units of that product and, in the same way, if the product is cheaper, it can have more sales.
But more or less sales does not mean more or less revenue for the company. If this were the case, all companies would simply limit themselves to lowering the price with sufficient margin to obtain greater benefits. Actually, there is a way to know what the price would be that would maximize the income of the product and therefore the benefits. It is the so-called elasticity of demand.
