A wedding services company changes its marketing strategy to reflect the fact that more LGBT (lesbian/gay/bisexual/transgender) marriages are taking place. The company is offering a broader range of ceremonies that cater to this market. Which of the following environments must this wedding company analyze?
a. Natural
b. Economic
c. Cultural
d. Political
e.Technological

Question

29-01-2020
Business

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A wedding services company changes its marketing strategy to reflect the fact that more LGBT (lesbian/gay/bisexual/transgender) marriages are taking place. The company is offering a broader range of ceremonies that cater to this market. Which of the following environments must this wedding company analyze?
a. Natural
b. Economic
c. Cultural
d. Political
e.Technological

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Answer:

c. Cultural

Explanation:

The LGBT marriages differ from the straight marriages mainly on the traditions and type of events that they have.

This community is most given to have a different kind of ceremy, which different kinds of games, type of place and traditions.

In consequence, if a wedding services company is ought to change its marketing strategy should go to make cultural changes, offering the community the type of wedding they like.