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John is starting a sole proprietorship in which he will install home stereo systems. John decides to test a paid Google Ad so that the name of his company will gain recognition. This is an example of what marketing mix element?

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Answer:

The correct answer is PROMOTION.

Explanation:

Google ad is a typical example of an advertisement for companies. Advertisement is one element of PROMOTIONAL MIX.

It involves creating awareness of a good or service. This helps to improve patronage.

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