Respuesta :

Answer:

d) In this stage, there is a need for informative promotion.

Explanation:

The product life cycle is well-known for a lot of ups and downs regarding the pathway of a specific product/service. Every stage is related to a particular way of marketing, as the needs of the product and its recognition vary throughout the cycle.

When the product is introduced into the market, consumer awareness is a priority. Therefore, the company has to inform them about the benefits and value of that particular product.

The true statement about the  market introduction stage of the product life cycle is that there is a need for informative promotion to make people know about the product.

The Product life cycle refers to a cycle that shows the entry, growth and decline of the product into a particular market

Hence, the true statement is that there is a need for informative promotion to make people know about the product.

Therefore, the Option D is correct.

Read more about Product life cycle

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